-45dB ventures into the BTCC with multiple race winner Aron Taylor-Smith

-45dB is proud to announce a new partnership with British Touring Car Championship star Árón Taylor‑Smith as he prepares to compete in the 2026 season with championship‑winning team Laser Tools Racing.

This marks the first season of collaboration between -45dB and Árón’s BTCC campaign. The move brings together a company that has long been passionate about the championship and one of the sport’s most experienced drivers, creating a platform for significant brand exposure nationwide. With the BTCC broadcast reaching over 19 million viewers on ITV, -45dB will benefit from high‑profile visibility throughout the season, amplifying its presence to industry professionals and potential partners alike.

-45dB specialises in innovative sound‑reduction and modular space solutions designed to transform event environments. Its modular sound‑reduced rooms and meeting pods combine acoustic performance with sustainability, creating distraction‑free spaces where presentations, meetings and brand activations can take place even in bustling venues. Using principles of sound dampening, mass, absorption and decoupling, -45dB’s products can significantly reduce ambient noise and create comfortable, private environments without compromise, whether at exhibitions, conferences or experiential events. 

The partnership with Árón Taylor‑Smith reflects -45dB’s commitment to innovation, performance and strategic engagement with high‑visibility audiences. Beyond broadcast exposure, the collaboration also presents significant opportunity within Árón’s BTCC partner network, which includes a number of established businesses that frequently exhibit at major trade and industry events. Through this network, -45dB anticipates building meaningful connections with organisations across sectors where its solutions can deliver value.

Árón Taylor‑Smith is one of the most widely followed drivers on the BTCC grid, entering his 11th full season in the championship and carrying strong credentials as the 2024 BTCC Independent Champion. Over his long career he has achieved multiple race wins and more than 25 podium finishes, earning a reputation for consistency, racecraft and engaging performance in front of millions of fans across the UK.

Árón Taylor‑Smith commented:“I’m really excited to welcome -45dB to my 2026 BTCC campaign. They’ve always been fans of the sport, and this partnership gives them an incredible stage to showcase what they do. Everything clicked as soon as I met with Jon and I’m really looking forward to showing the company what the BTCC is all about.

Jon Noonan of -45dB added:“We’re thrilled to begin our partnership with Árón and Laser Tools Racing. Motorsport has always been something we’ve followed closely, and being part of the BTCC this year is something that I am really looking forward to. Yes, the nationwide exposure is brilliant but more important to that is the fact that I am looking forward to being trackside during the year.”

Fans and clients can follow the latest updates from -45dB and Árón Taylor‑Smith across social media as the season builds towards its first race weekend.