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HAKO steps into the pinnacle of British Motorsport with Taylor-Smith

The UK’s leading manufacturers and service providers of superior cleaning

technology, HAKO, is delighted to announce a new and exciting partnership with

Árón Taylor-Smith for the 2023 British Touring Car Championship. With the

companies head office located in Crick, just over thirty minutes from the iconic

Silverstone circuit, motorsport has always been close to heart for HAKO and 2023

embarks a new chapter for the company as they will be represented within the UK’s

most widely followed motorsport series.

Taylor-Smith commented: “I was fortunate enough to welcome some of the HAKO

team along to the final race of the 2022 season and everything instantly clicked. The

HAKO name is at the forefront of cleaning technology and we already have some

really unique ways to activate this within the BTCC. I have to say that there are

obviously enormous commercial benefits of a BTCC partnership but more important

to me are the relationship that are formed off the back of these and I can already tell

that HAKO will be a perfect fit within my BTCC program.”

Founded in 1979, HAKO has gone from strength to strength within the cleaning

industry providing services to a wide range of sectors including retail, industrial,

commercial, logistics, municipal by offering an end to end solution with the most

comprehensive range of industrial sweepers and scrubber driers. The partnership

coincides with the existing Briggs Equipment BTCC program run by Taylor-Smith as

his 2023 partner network aims to offer more B2B connections with HAKO being a

welcomed addition.

Taylor-Smith commented: “The days were a sticker on a car was the core of a

‘sponsorship’ program are long gone, instead it is about creating and maintaining

meaningful business relationships within my partner network. The cross over

marketing that exists is what builds true value and HAKO is a perfect example of this.

Their current relationship with Briggs Equipment is what separates this program

from a generic ‘sponsorship program’ and I’m excited to see this come to life

throughout the 2023 season.”

The Crick based company will be trackside throughout the 2023 season with both

staff & customers alike courtesy of the new partnership with Árón Taylor-Smith.

Taylor-Smith, who is a multiple race winner in the BTCC, returned to the

championship in 2021 at the wheel of the all new Cupra which was designed and

built by Kent based team, Team HARD Racing. The Irishman has accumulated twenty

podiums during his successful career in the BTCC and to this day remains the only

Irishman to win a race in the championship in over thirty years. The thirty-three year

old debuted in the series in 2012 and won a race in his first season, immediately

marking him as one to watch for the future. Taylor-Smith continued in the BTCC for a


subsequent five years before taking a sabbatical to focus on a GT program

throughout Europe. 2021 saw the fans favourite return to the BTCC for his seventh

season to develop a brand new car and he did not disappoint upon his return to the

championship and continued to build on this in 2022.

Craig Metcalf commented: “This is a new world for us and I’m not sure if it would

have been possible if it wasn’t for Árón’s personal touch. The company ethos within

HAKO is focused on delivering an excellent product but with an emphasis on how we

look after our customers. That is exactly what Árón stands for and the synergy is

unrivalled to any other marketing program that we could explore. This BTCC program

is completely bespoke to us and I look forward to seeing it come to life throughout

the 2023 season while we are trackside supporting Árón.”

The anticipation is building for the start of the 2023 season, particularly off the back

of Taylor-Smith’s performance throughout last season. The Irishman will be one to

watch this coming season as he once again takes on the nations best drivers with all

eyes on returning to the illustrious podium. The HAKO brand will be visible of Taylor-

Smith’s helmet as all races are live on ITV with millions of viewers set to tune in once

again over the course of the 2023 season. While we are currently in the depths of

the offseason there is still plenty of action going on ahead of the start of the 2023

season as all teams are in the process of further developing their BTCC contenders

ahead of the first race at Donington on April 23 rd . The championship ventures

nationwide as the countries best drivers’ battle it out. Be sure to keep an eye on

both the HAKO and Taylor-Smith’s social media channels over the next few weeks to

be kept up to date on all things BTCC related ahead of the first race weekend.

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