R50 Marketing Deepens Motorsport Commitment with Renewed Partnership with Árón Taylor‑Smith for 2026 BTCC Season

R50 Marketing — the award-winning, family-run digital agency widely regarded as “motorsport marketing specialists” — is delighted to confirm the renewal and expansion of its sponsorship and marketing partnership with accomplished British Touring Car Championship (BTCC) driver Árón Taylor‑Smith for the 2026 season. This strengthened collaboration affirms R50’s dedication to motorsport and reaffirms its commitment to delivering high-performance marketing solutions for the racetrack and beyond.

Since the original partnership began in 2024, R50 Marketing has provided far more than branding support — combining website design, digital marketing, SEO and social‑media expertise to elevate Taylor‑Smith’s public presence while aligning with his trackside ambitions. Árón Taylor‑Smith, the 2024 BTCC Independent Champion, has built a reputation for being one of the most exciting drivers on the grid and this is geared to go to the next level with the move to Laser Tools Racing.

Under the renewed agreement for 2026, R50 Marketing will serve as the official website partner to Taylor‑Smith. The collaboration will leverage R50’s full suite of digital services — including bespoke website design, SEO, social‑media marketing, App development, secure hosting and broader digital campaigns — to maximise visibility, engagement and brand value across the BTCC season. 

“We are proud to continue our journey alongside Árón,” said Mark Amphlett of R50 Marketing. “Our partnership with Árón extends beyond a generic marketing program as we are fortunate enough to work with a number of his partners, and we look forward to being trackside throughout the 2026 season with Laser Tools Racing.”

Árón Taylor‑Smith added: “Having R50 Marketing on board again as we venture onto the next chapter in my BTCC career is something that I am extremely proud of. Their expertise in digital marketing and understanding of motorsport’s demands means we’re not just racing; we’re building a brand together. I’m excited for what we can achieve.”

This renewed and expanded collaboration between R50 Marketing and Árón Taylor‑Smith represents more than sponsorship — it’s a strategic alignment of two high-performance worlds.

About R50 MarketingR50 Marketing is a UK‑based, award‑winning digital marketing agency specialising in website design, SEO, social media, App development, secure hosting and full-service marketing solutions. Founded in 2020, R50 prides itself on delivering creative, reliable and results-driven services that help businesses across sectors to stand out online. As motorsport marketing specialists, R50 combines its digital expertise with a passion for racing to support drivers, teams and brands in achieving strong presence and engagement within the motorsport world.