Somora Motor Parts and Yuasa Battery Announce Joint Sponsorship of Árón Taylor-Smith for 2026 BTCC Season

Somora Motor Parts is pleased to confirm its second consecutive year of partnership with Árón Taylor-Smith for the 2026 British Touring Car Championship season. In an exciting development for the new campaign, Somora is joined by world-leading battery manufacturer Yuasa to co-sponsor the Irish ace as he competes with Laser Tools Racing.

As one of Ireland’s premier motor parts distributors, Somora Motor Parts has long-standing reputations for excellence. By bringing Yuasa—a brand synonymous with OE quality and elite motorsport performance—into this partnership, the collaboration reinforces a commitment to supplying the Irish automotive aftermarket with the very best components.

Building on Championship Success

Árón Taylor-Smith enters his eleventh full BTCC season as a titan of the grid. The 2024 BTCC Independent Champion has spent over a decade amassing race wins and podiums, earning a reputation for the same reliability and precision that Somora and Yuasa demand from their products.

The joint sponsorship allows all parties to scale up their engagement, combining Somora’s deep roots in the Irish motor industry with Yuasa’s global racing heritage.

A Shared Vision for Performance

Árón Taylor-Smith commented:

“I’m over the moon to be continuing my partnership with Somora Motor Parts for a second year, and also to have a global powerhouse like Yuasa remain with us for 2026 is a massive boost. There is nothing better than representing partners who are as passionate about engineering and performance as I am.

From our VIP hospitality for Irish guests to the annual rally school day, we’ve had a brilliant first year. With Yuasa now on board alongside Somora, we have a formidable team behind us as we head to Donington Park.”

Stephen Lawless of Somora Motor Parts added:

“We’re delighted to continue supporting Árón and to continue with Yuasa into this partnership. Árón’s work ethic and professionalism perfectly mirror the standards we set at Somora. By partnering with Yuasa for this sponsorship, we are highlighting the strength of the brands we provide to our customers. We’re looking forward to another exciting campaign, now with Laser Tools Racing.”

Looking Ahead to Donington

The synergy between Árón’s meticulous race preparation and the dependable expertise of Somora and Yuasa sets the stage for a high-voltage 2026 season. Fans can expect unique behind-the-scenes content and technical insights across all social channels as the team prepares for the season opener.

The 2026 BTCC season kicks off at Donington Park on April 18th and 19th.